The $37.00 was an order bump and is a one-time payment for the Irresistible Egg Training that is available in the membership site. The Irresistible Egg comes with a 30-day 100% money-back guarantee. You can place the order without adding the additional $37.00 by not checking the box during the ordering process.
The Secret To Making Your Product Irresistible:
Want to take your online business to the next level? A while back, Eben held a LIVE, multi-day training for highly-successful entrepreneurs from around the world. Some paid as much as $12,000 to attend. And one 90-minute session out of the entire event was widely considered to be THE most valuable... In this exclusive footage, Eben reveals his irresistible egg secret to creating a blockbuster online product that dominates the competition. Right now, you can get immediate access to this training for a fraction of what everyone else paid. Check the box below to add it to your order for just $37 (you will not see this offered at this price anywhere else)